JEM DESIGNS

Freshology

AAU COURSE
GR 310 Typography 2: Formalizing Structure

INSTRUCTOR
Frank Armstrong

MISSION
To design the branding and packaging for an eco-friendly line of household cleaning products.

DESIGN OBJECTIVE
Freshology is an eco-pet and people-friendly line of household cleaning products. The goal of the packaging was to use simple, all-natural materials such as glass, wood, and plastic that could either be reused or recycled easily, for less environmental impact. The colorful and abstract watercolor design is inspired by the ocean and topographic map lines to reflect the organic water-based ingredients and scents. Overall, I wanted to convey a fresh and visually appealing line of products that ventured outside the norm of typical household cleaning products.

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