JEM DESIGNS

Lego Skin Blox

AAU COURSE
GR 370 Package Design 3: Advanced 3D Branding

INSTRUCTOR
Kathryn Morgan

MISSION
To design a skin care product line & in-store display as a brand extension for a preexisting company.

DESIGN OBJECTIVE
Skin Blox is a playful kid-friendly skin care line that captures the joy and simplicity of Lego. All the type rubdowns and elements in the design are clean and simple to reflect the essence of this brand. The bottles are brightly colored in classic solid Lego colors for visual interest. My goal was to incorporate actual Lego pieces within the design, the POP display is constructed out of 582 white Lego bricks.

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