JEM DESIGNS

Splyt

AAU COURSE
GR 327 Graphic Design 2: Integrating Principles

INSTRUCTOR
Jessica Peltz

MISSION
To create a unique and accessible brand for Clever Cutlery with a new identity, slogan, logotype, poster, and brochure. Each area of design will cohesively relate to each other.

DESIGN OBJECTIVE
Splyt on-the-go cutlery encourages those to embrace innovation and eco-friendly alternatives to the classic spork. I named the product Splyt, to simply represent the way the cutlery splits down the middle. The poster and brochure clearly promotes the convenience and modern aspect of the product. The brochure is designed as a round, plate-like shape. The cutlery graphic is placed along the edge of where the brochure opens, to mimic the way the fork and knife splits apart. I added contrast with a fresh, bright teal color for it's inviting and modern feel.

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