AAU COURSE
GR 350 Visual Systems 1
INSTRUCTOR
Troy Alders
MISSION
To design the branding, website, poster, and tickets as well as select the musician line-up for a music festival to benefit a social issue.
DESIGN OBJECTIVE
Echoes music festival benefits abandoned & abused animals through the organization ASPCA (American Society for the Prevention of Cruelty to Animals). I chose artists such as Jason Mraz, Colbie Caillat, and Sarah McLachlan because they are actively involved in supporting animal rights and their uplifting lyrics spark emotion. The design of the poster and ticket series features various animals wearing headphones along with fresh energetic colors to promote musicality and the fun vibe of this event.